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Port Hotels, a hotel group with eleven establishments in the Valencian Community, becomes the official sponsor of Elche Club de Fútbol for the 2025/26 season. The one-season partnership gives the hotel brand visibility on the back of the collar of the official first team shirt, just above the players’ names.
The collaboration between both entities goes beyond a commercial agreement. It is a strategic and emotional alliance built on shared values such as effort, closeness, hospitality and a commitment to the region. Both Port Hotels and Elche C.F. are benchmarks in their respective sectors and true ambassadors of the city.
The partnership with the Franjiverde club—a centenary club with strong ties to both the city and the province—represents a unique opportunity to generate visibility and support for the team during a crucial season, as it returns to the top tier of Spanish football.
“This agreement represents a strategic and emotional alliance with a city with which we share values, energy and a very particular way of doing things,” said Ana Mayor, Vice President of Port Hotels. “The Elche shirt is not just a sporting symbol. It is history, identity and emotion. For us, to be part of it this season is a true honour and a great responsibility.”
Meanwhile, Diego Fernández, CEO of Port Hotels, highlighted the group’s long-term vision in Elche: “For us, this sponsorship is a firm step in our growth strategy based on authenticity and a genuine connection with the region. Elche is already one of our main hubs of activity and growth. This alliance is born from the desire to contribute—to actively support the social, tourism and economic development of the city, and to be part of its progress.”
Joaquín Buitrago, President of Elche C.F., expressed his strong support for the arrival of this new sponsor: “Port Hotels is a brand that has been creating value from this land and investing in it for years. We are delighted to have their support in this new chapter, which we approach with enthusiasm and ambition.”
The Port Hotels logo will be featured throughout the season on the official first team shirts, on selected advertising boards at the Manuel Martínez Valero Stadium, and on the backdrop of the press room, the mixed zone, pre- and post-match flash interviews, and superflash areas.
