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The Benidorm City Council has granted the building permit to expand Port Benidorm Hotel & Spa, located in the Rincón de Loix neighborhood. The establishment is owned by the renowned entrepreneur Toni Mayor, president of the Port Hotels chain and former leader of the sector’s employers' association in the Comunitat, Hosbec. The project includes the construction of an adjacent 26-story tower, eight more than the current flagship building in the city of skyscrapers. The work is expected to be completed before the high season of 2026, according to company sources.
The new building will house 125 hotel rooms, bringing the total to 406 rooms in the establishment. This will be achieved through a new structure connected to the existing building, as seen in the accompanying image. Of the 26 floors of the new tower, 23 will be dedicated to the new accommodation units, while the remaining floors will enhance and expand the range of services and common areas “to offer our guests a comprehensive luxury and wellness experience.”
Additionally, new pool areas will be added, and the hotel’s current rooftop will be expanded to increase the capacity and services of La Terrasse, the restaurant located in this space. Furthermore, the existing parking lot will be demolished and replaced with a new three-level parking area to improve capacity and accessibility.
Previously, the company had to initiate the entire procedure to apply for an Interior Reform Plan (PRI) that would allow them to increase the buildable area of the plot in exchange for compensating the municipality financially and relinquishing square meters in setbacks. However, according to the documentation, they do not have the environmental license prior to the building permit as it is still being processed. As a result, they have assumed the risk and responsibility for the consequences if it is not granted, thereby committing not to receive compensation. This is a reversal of steps allowed by law in such cases.
The deadline for the execution of the work is 24 months, and the permit will expire if the works have not commenced within six months of notification. Once started, the works will be halted for six months.
This is not the first renovation the hotel has undergone since being acquired by Toni Mayor. After purchasing the property, previously known as Los Dálmatas, the entrepreneur opened the doors of the new accommodation in 2016 with his signature touch following a significant transformation process and an investment of 13 million euros. He also established his headquarters there, from where he manages the chain, which includes eleven establishments throughout the Valencian Community. Five years later, he continued with the conversion by undertaking new works on the structure, followed by further expansions of the rooms and spaces, such as the rooftop converted into a bar with privileged views of the beach and the skyline. This constant evolution has allowed the hotel to achieve a superior four-star rating.
“The expansion of Port Benidorm Hotel & Spa not only reinforces Port Hotels’ commitment to growth and innovation in the hotel industry but also underscores its investment in Benidorm as a key destination for national and international tourism,” stated the hotel chain. They added, “With this project, Port Hotels continues to elevate the quality and service standards that have characterized the chain throughout its history.”
Currently, the company employs over 800 people, manages 1,925 rooms, and offers nearly 4,000 hotel beds.
