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The Port Hotels hotel chain launches a new corporate identity
12-11-2021
Port Hotels
Port Hotels launches corporate identity on the sixth anniversary of the firm and after several expansion operations towards new business centers. This latest milestone marks the growth rate of the company co-founded by Toni Mayor, the president of the Valencian Community Hospitality Employer HOSBEC, which seeks to consolidate itself as one of the leading hotel chains at the regional level.
Port Hotels has expanded in recent years its hotel business model traditionally destined for sun and beach tourism on the Costa Blanca through the acquisition of urban hotels such as the Hotel Port Elche and the Hotel Port Jardín Milenio , in Elche, and the management of the Hotel Port Azafata and Hotel Port Feria , in Valencia. The chain has also firmly landed in the luxury tourism segment thanks to the purchase of the emblematic and historic Hotel Huerto del Cura , located in the middle of the paradisiacal palm grove of Elche, declared a World Heritage Site by UNESCO in 2000.
Toni Mayor, CEO of Port Hotels, states : “This rapid expansion required us to update our corporate identity to shape the direction of the company's strategic direction, accompany the growth of the hotel plant and include the new tourist segments that we welcome in our portfolio . All this also with the aim of building a corporate culture that gathers both the experience and knowledge harvested over the years, as well as the innovative and sustainable spirit that will guide us from now on ”.
The creation of the new Port Hotels brand has been carried out by the Alicante communication consultancy Grupoidex , which has positioned itself at the national level as a benchmark in the communication sector. Under the leadership of Rubén Ferrández, general director of the consultancy, a creative exercise has been carried out that draws a brand that evokes the optimistic, hospitable, attentive and current vision of the chain.
The transformation of the Port Hotels image is accompanied by a more current and complete digital experience, with an improved website, with greater usability, that seeks a fluid interaction, and that this generates greater conversion and number of visits.