Port Hotels debuts its corporate identity on the firm's sixth anniversary and following several expansion operations into new business focuses. This latest milestone sets the growth pace for the company co-founded by Toni Mayor, president of the Valencian Hotel Association HOSBEC, which seeks to consolidate its position as one of the benchmark hotel chains at the regional level.
In recent years, Port Hotels has expanded its hotel business model, traditionally aimed at sun and beach tourism on the Costa Blanca, through the acquisition of urban hotels such as the Hotel Port Elche and the Hotel Port Jardín Milenio, in Elche, and the management of the Hotel Port Azafata and Hotel Port Feria, in Valencia. The chain has also firmly landed in the luxury tourism segment thanks to the purchase of the emblematic and historic Hotel Huerto del Cura, located in the middle of the paradisiacal palm grove of Elche, declared a World Heritage Site by UNESCO in the year 2000.
Toni Mayor, CEO of Port Hotels, states: “This rapid expansion required us to update our corporate identity to reflect the course of the company's strategic direction, accompany the growth of our hotel facilities, and include the new tourism segments we are adding to our portfolio. All of this, in addition to the goal of building a corporate culture that captures both the experience and knowledge gained over these years, as well as the innovative and sustainable spirit that will guide us from now on.”
The creation of the new Port Hotels brand has been carried out by the Alicante-based communication consultancy Grupoidex, which has positioned itself nationally as a benchmark in the communication sector. Under the leadership of Rubén Ferrández, general director of the consultancy, a creative exercise has been carried out to design a brand that evokes the chain's optimistic, hospitable, attentive, and current vision.
The transformation of the Port Hotels image is accompanied by a more modern and complete digital experience, with an improved, more usable website that seeks fluid interaction and that this generates greater conversion and number of visits.
